It is common knowledge that a website which sells online needs a website. However, brick-and-mortar businesses don’t always have websites because they think they aren’t necessary; this is not true at all.
Improved Customer Services
A website provides you with a unique set of benefits, with one of the big ones being improved customer service. You have a space that gives your customers easy access to information about your business whenever they like, from wherever they are in the world.
Your website will often be the first point of contact with potential customers. You have the opportunity to use their time on your website to provide them with what they’re looking for and need, by doing so, you stand a better chance of converting them into a customer.
Your website can be augmented with a selection of incredible add-on services. You have the potential to offer a first-class service with no drawbacks. The real test for a business is learning how to effectively utilise the add-ons available, with the ultimate aim of providing the smoothest and most intuitive experience possible to potential customers and clients.
Reputation and Credibility
Your website can be a crucial resource for building a brand and establishing credibility with customers. Every business wants to appear to be a reputable source for services, goods and relevant information. A website can assist with this by giving you a space to establish yourself and the brand image you wish to portray.
You can showcase your business along with a regular source of new content - guides, news, articles. These all help to establish your credibility as a provider to trust.
SEO
Search Engine Optimisation is a vital part of any successful website. People will search for businesses like yours online. If you use the keywords being used in searches, on your site, you can rank higher in search engine results and attract more site visitors who could become customers.
Showcase Your Business
An advantage to having a website is that you can showcase your business in a way that works for you. The site serves as the face of your company and promotes whatever message you want it to. Thanks to complete flexibility with regards to styling, imagery, text, fonts and other factors, you can present your business however you like.
But I Have a Free Facebook Page – Won’t That Do?
While a Facebook page is a useful tool for many businesses, it should be complementary to a website. Your website can bring a whole selection of benefits a page cannot, all of which are detailed in this article. It also does not have to be an expensive endeavour either, despite preconceptions that websites are costly.
As you can see, there are a lot of reasons why your business will benefit from having a website even if you don’t sell online.
What Platform Should I Use?
While WordPress is the most revered platform, sites like Wix offer incredible potential for businesses because the benefits like a self-updating system means that it’s never been easier to come into the modern marketplace. They can be cost-effective too, as well as very easy to use with their drag-and-drop functionality, meaning you can make amends rather than employing someone else to, saving you money.
SEO was perceived to be an issue with Wix sites but they’ve improved on this and I feel offer excellent support to all users via their step-by-step guides designed to help them optimise their site. I would highly recommend a Wix site as a starting point for businesses creating their first website or those who are looking for a cost-effective site. If you require support with creating your first website or are looking to redevelop your existing site, get in touch, It’d be my pleasure to provide a quote.